What are media metadata and how are these used?

Media metadata presented on the CMS 

Image showing the media upload dialog window

All media (images, files and multimedia - audio/video) share the same metadata. These are:


The title of the media record - this is not the file name, but rather an intelligible title you want to use, which will help you find the file later. This is the only required field.


The caption of the file, used when presented on the website.

Alternate text

This text is associated with an image, used to describe the content of the image for accessibility purposes. This text is displayed instead of the image when for example the users have turned off images in their web browser, or when using a screen reader: it is meant to describe the content of an image to blind of partially sighted visitors.

Media credits

These are the credits for the media itself, not the object depicted. For example for images of a collection objects, this will be the credits of the photographer, not the artist or other copyright holder..

Media copyright

This is the copyright for the media itself. For example if this is an image of a collection object this will be the copyright of the image not the object. Do not enter the © symbol, as this will be added by the template.


Keywords are used to allow you to search the record in the media library, they are not displayed on the website.

How metadata is presented on the website 

The metadata is presented as:

Title, caption, media credits
© media copyright